design

Top 10 Reasons Email Newsletters are a Bad Idea

At DrupalCon this year, I attended an impromptu meeting of some 50 Web developers who work on church Web sites.  We had an hour to talk about anything we wanted, but we spent the entire time talking about best practices for email newsletters.  The more we talked, the more we came to the conclusion that email newsletters are an ineffective and inefficient method of communication, and that a reliance on email newsletters can blind an organization to better options that are available.

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